Started: 5/10/2025
Finished: DNF
Year: 2009
Pages: 322
Genre: psychology/business
Grade: C
Reason for reading: fan of the show Irrational which this is the basis for, library book
Type: paperback
Blurb (from Amazon): "Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
"When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
"In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational."
Opinion: The show made these concepts a lot easier to immediately see and understand. Too bad the show has been cancelled. Even though I didn't finish it, I did find some of the experiments described interesting and I would not have fallen through the predictable irrational thinking which I found interesting.
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